Sunday, February 6, 2011
Mitsubishi Goes Electric
Above is a picture of the new Mitsubishi "i" MiEV, or Mitsubishi Innovative Electric Vehicle. This model is one of six new electric vehicles the automaker plans on introducing by 2015. Because of weak sales and concerns for government regulations on vehicle emissions, Mitsubishi has decided to focus more on hybrid and electric vehicles for the future. The company has developed three specific, measurable goals to be achieved by 2020: Achieve a production volume at least 20% of which is comprised of EVs (electric vehicles), cut global lineup CO2 emissions by a weighted average of 50%, and reduce per-vehicle CO2 emissions during production by 20% over 2005 levels. This "green" strategy is the kind of leadership all CEOs should be involved in. Koichi Komatsu, the main person behind this strategy, is not only the CEO of Mitsubishi International Corporation, but is the Chief Sustainability Officer for Mitsubishi Corporation’s North American operations. Mr. Komatsu has shown a strong commitment to lead his company into a "green" future. This is the kind of commitment all auto industry leaders should be involved in. He is not just a manager because he produces order and consistency, but a leader because he produces change and movement. He is leading his company into the future of the automobile industry. He establishes direction in his company by creating a clear vision for the future. He has developed a strategy to become a "green" automaker by producing more hybrid and electric vehicles. In order to achieve this strategy, he has clarified specific goals and deadlines to his employees. These are the kinds of things which make him an effective leader.
What is your opinion on electric cars? Do you believe that Mitsubishi can reach its goals? Why will the electric car succeed today when it failed in the past? Do you believe Mr. Komatsu is leading his company in the right direction?
Links to related articles:
Exclusive: Mitsubishi's North American CEO Details New Electric Vehicle Strategy
"Mitsubishi Motors Group Environmental Vision 2020" Roadmap Announced -"Leading the EV era, towards a sustainable future" -
Koichi Komatsu Appointed President & CEO of Mitsubishi International Corporation
Posted by: Jerret Baker